Fractional CMO
Fractional CMO for small business.
A fractional CMO who sets your strategy and runs the channels — the marketing director you need before you can justify a full-time hire.
What is a fractional CMO?
A fractional CMO is an experienced marketing leader who works with your business part-time, setting strategy, owning the plan and directing execution across channels. You get senior marketing leadership without the full-time salary or the headcount.
What's included
The marketing leader your business is missing.
Strategy and direction, plus hands-on help where it moves the needle.
✓Strategy & positioning
Where you play, what you say, and how you win — written down and actionable.
✓Channel direction & oversight
We direct the plan across web, SEO, ads and outbound — and keep it on track.
✓Reporting to leadership
Clear reporting on what's working, tied to leads and revenue.
✓Hands-on where it counts
Not just advice — we roll up our sleeves on the work that matters most.
In detail
A fractional CMO for small and growing businesses.
A fractional CMO (chief marketing officer) is a senior marketer who leads your marketing part-time. You get the strategy, decision-making and accountability of a marketing executive, without the cost of a full-time hire.
What a fractional CMO does
Sets your marketing strategy and budget, decides which channels to invest in, manages agencies, freelancers or your in-house team, sets KPIs and reporting, and stays accountable for results — month after month, not just a one-off plan.
When it makes sense
When marketing has outgrown the owner's spare time, when you're spending on several channels without a clear plan, or when you're preparing to scale but aren't ready for a full-time marketing executive.
How we work
We start with a strategy and an audit of what's working, agree priorities and a budget, then meet regularly to direct execution and report on progress. Because we also run websites, SEO and ads, the plan can be carried out by the same team rather than handed to someone else.
Why choose us
Why businesses choose us as their fractional CMO.
Senior marketing leadership that stays to see the plan through.
✓Strategy and execution in one
We can run the website, SEO, ads and outbound ourselves, not just advise on them.
✓Senior-led
You work directly with an experienced marketer, not a junior account manager.
✓Accountable to results
Clear KPIs and plain-English reporting on leads and revenue each month.
✓Flexible, month-to-month
Scale the time up or down as your business needs change.
Customer stories
Real work for real businesses.
What clients say
Don't take our word for it.
Small Business Marketing has really helped grow our business through our online presence, website development and online marketing. Our new website and marketing strategy have significantly increased our online sales and helped us reach more local businesses than ever before. The whole process was quick, easy and delivered on time, just as promised. Naman has been a great asset to our business and has played a big part in our recent growth. I highly recommend Small Business Marketing to anyone looking for help with their website and online marketing.
Pro Signs
Daniel Soldatic, Director
Working with Naman from Small Business Marketing has been a great experience. As a small business, having the right guidance and support is invaluable, and Naman has played an important role in helping us strengthen our online presence and develop our digital marketing strategy across our social media platforms. Naman brings a thoughtful, practical and solution based approach to our e-commerce brand. He is quick to share ideas, offer guidance and help us navigate the ever changing digital landscape. We value his commitment to supporting our business and would highly recommend Naman and Small Business Marketing to other businesses looking for reliable and responsive digital marketing support.
Solche
Albert Chan, Director
Questions
Fractional CMO FAQs.
How much does a fractional CMO cost?
Far less than a full-time CMO salary. It's scoped to the days a month you need, so you get senior leadership at a fraction of the cost of hiring. We quote based on your stage and goals.
How many days a month is it?
It flexes with what you need — from a day or two a month for strategy and oversight, up to a weekly cadence when you're scaling. We right-size it with you.
How is this different to a consultant?
A consultant hands you a deck and leaves. A fractional CMO owns the outcome — setting the strategy and staying to direct execution and report on results.
What's the difference between a fractional CMO and a marketing agency?
An agency usually executes specific channels. A fractional CMO owns the overall strategy and results across every channel — and can direct agencies, including us.
Is a fractional CMO right for a small business?
If you're spending on marketing but don't have a senior person steering it, it's often the most cost-effective way to get that leadership.
Is there a minimum commitment?
No — it's month-to-month. Most businesses work with a fractional CMO for a few months to set direction and see it through, but there's no lock-in.
Need a marketing leader, not another freelancer?
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Small Business Marketing
Websites, SEO and marketing for established small businesses. Based in Leppington, Sydney.