Marketing strategy
Marketing strategy for small business.
Positioning, personas, ICP and market sizing turned into a clear plan — the strategy that makes every channel work harder.
What's in a marketing strategy?
We build the foundation the rest of your marketing stands on — your positioning, target personas, ideal customer profile and market sizing — turned into a practical plan your business can run. No 60-page deck that gathers dust; a clear direction you can act on.
What's included
The thinking that makes everything else work.
Know who you're for, what you say, and where the opportunity is.
✓Positioning & messaging
What you stand for and how you say it — so you stand out, not blend in.
✓Persona development
Who your best customers are, what they want and how they buy.
✓ICP & market sizing
Your ideal customer profile and how big the opportunity really is.
✓The plan, made actionable
Channels, priorities and next steps — a plan you can run, not shelf.
In detail
Marketing strategy for small businesses.
A marketing strategy is the plan that decides who you're selling to, what you say to them, which channels you use and how much you spend. Without one, most small businesses end up trying a bit of everything and can't tell what's working.
What's included
Customer personas, an ideal customer profile (ICP), market sizing, a competitor review, positioning and key messages, channel recommendations, a budget, and an action plan with clear priorities and KPIs.
Built to be used
We keep it practical — a plan your business can actually run, written in plain English, not a 60-page deck that sits in a drawer.
Who it's for
New businesses getting set up, established businesses whose growth has stalled, and owners about to invest in a website, SEO or ads who want to get it right first.
Why choose us
Why small businesses choose us for marketing strategy.
A plan written for a small business budget, by people who can also carry it out.
✓Practical, not theoretical
Clear priorities and next steps, not a deck that sits in a drawer.
✓Grounded in your customers
Personas, ICP and messaging built from research into who actually buys from you.
✓Budget-aware
Channel recommendations that fit what a smaller business can realistically spend.
✓We can carry it out
Website, SEO, ads and outbound under one roof — or we hand it over to your team.
Customer stories
Real work for real businesses.
What clients say
Don't take our word for it.
Small Business Marketing has really helped grow our business through our online presence, website development and online marketing. Our new website and marketing strategy have significantly increased our online sales and helped us reach more local businesses than ever before. The whole process was quick, easy and delivered on time, just as promised. Naman has been a great asset to our business and has played a big part in our recent growth. I highly recommend Small Business Marketing to anyone looking for help with their website and online marketing.
Pro Signs
Daniel Soldatic, Director
Working with Naman from Small Business Marketing has been a great experience. As a small business, having the right guidance and support is invaluable, and Naman has played an important role in helping us strengthen our online presence and develop our digital marketing strategy across our social media platforms. Naman brings a thoughtful, practical and solution based approach to our e-commerce brand. He is quick to share ideas, offer guidance and help us navigate the ever changing digital landscape. We value his commitment to supporting our business and would highly recommend Naman and Small Business Marketing to other businesses looking for reliable and responsive digital marketing support.
Solche
Albert Chan, Director
Questions
Marketing strategy FAQs.
What's the difference between this and a fractional CMO?
A strategy is the plan — a defined piece of work that sets your direction. A fractional CMO is ongoing leadership that owns and runs that plan over time. Many clients start with strategy, then bring us on as fractional CMO to execute it.
How long does it take?
Usually a few weeks, depending on how much research and input is needed. You get a clear plan at the end, not an open-ended engagement.
Do you help execute it?
Yes — we can run the whole plan across web, SEO, ads and outbound, or hand it over for your team to run. Your call.
What is an ideal customer profile (ICP)?
A clear description of the businesses or people most likely to buy from you and stay — by industry, size, location, needs and budget. It shapes who you target and what you say.
Does a small business need a marketing strategy?
If you're spending money on marketing, yes. Even a simple plan stops you wasting budget on channels that don't suit your customers.
What do I get at the end?
A clear, written plan covering your target customers, messaging, recommended channels, budget and a prioritised list of what to do first.
Not sure where to start? Start here.
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Small Business Marketing
Websites, SEO and marketing for established small businesses. Based in Leppington, Sydney.