Meta & Facebook Ads
Meta & Facebook ads for small business.
Facebook and Instagram campaigns built for small businesses — creative people stop for, managed to leads not likes.
What you get with managed Meta Ads.
We run Facebook and Instagram ad campaigns for small businesses — the right audiences, creative that fits the feed, and tracking tied to enquiries. Built to bring leads and sales, not vanity metrics. You own the ad account.
What's included
Creative and targeting that earns its spend.
The whole campaign, run by someone who's in your business.
✓Audience & targeting
The right people — by interest, behaviour and lookalikes of your best customers.
✓Creative that fits the feed
Ads built to stop the scroll, not get skipped.
✓Conversion tracking
Tracked to enquiries and sales so we optimise to what matters.
✓Ongoing management & reporting
Plain-English updates on leads and cost per lead.
In detail
Facebook and Instagram advertising for small businesses.
Meta ads put your business in front of people in your area while they scroll Facebook and Instagram — before they've started searching for someone like you. It's a strong way to build awareness, promote offers and generate enquiries, often at a lower cost per click than search.
What we manage
Audience targeting by location, interests and lookalikes, ad creative and copy, lead form or website campaigns, the Meta Pixel and conversion tracking, retargeting of website visitors, and ongoing testing to find what converts.
Creative that stops the scroll
On social, the ad itself does most of the work. We build ads around your real work — photos of jobs, before-and-afters and customer stories — because authentic content usually beats stock imagery for local businesses.
Who it suits
Businesses with a visual product or service, local service businesses wanting more enquiries in their area, and anyone with an offer or event to promote.
Why choose us
Why small businesses choose us for Facebook & Instagram ads.
Ads that look like your business — built from your real work and tracked to real enquiries.
✓Creative from your real work
Job photos, before-and-afters and customer stories turned into ads that feel authentic.
✓Tracking set up properly
Pixel and conversion tracking in place, so budget goes behind the ads that bring enquiries.
✓Local audiences
Targeting built around the areas you service and the people most likely to buy.
✓Your ad account, no lock-in
Run in your own Meta Business account, managed month-to-month.
Customer stories
Real work for real businesses.
What clients say
Don't take our word for it.
Small Business Marketing has really helped grow our business through our online presence, website development and online marketing. Our new website and marketing strategy have significantly increased our online sales and helped us reach more local businesses than ever before. The whole process was quick, easy and delivered on time, just as promised. Naman has been a great asset to our business and has played a big part in our recent growth. I highly recommend Small Business Marketing to anyone looking for help with their website and online marketing.
Pro Signs
Daniel Soldatic, Director
Working with Naman from Small Business Marketing has been a great experience. As a small business, having the right guidance and support is invaluable, and Naman has played an important role in helping us strengthen our online presence and develop our digital marketing strategy across our social media platforms. Naman brings a thoughtful, practical and solution based approach to our e-commerce brand. He is quick to share ideas, offer guidance and help us navigate the ever changing digital landscape. We value his commitment to supporting our business and would highly recommend Naman and Small Business Marketing to other businesses looking for reliable and responsive digital marketing support.
Solche
Albert Chan, Director
Questions
Meta Ads FAQs.
What budget do I need?
Meta can work on smaller budgets than Google — many small businesses start around $750 to $1,500 a month plus management. We recommend a figure based on your goals before you commit.
Facebook or Instagram?
Usually both — they're the same ad system, and we place your budget where your audience actually is. We'll weight it based on who you're trying to reach.
How fast do Meta ads work?
Enquiries can come in the first couple of weeks. The opening phase gathers data; performance improves as we learn what creative and audiences convert.
Do Facebook ads work for tradies?
They can, especially with strong photos of real jobs and tight location targeting. They work best alongside Google, where people are already searching.
Should I boost posts or run ads?
Boosting is quick but limited. Running campaigns through Ads Manager gives you proper targeting, tracking and testing, so your budget goes further.
Do I need a website to run Meta ads?
Not always — lead forms let people enquire without leaving Facebook or Instagram. A good website still helps people check you out before they get in touch.
Ready to turn the feed into leads?
Leave your details and we'll be in touch within one business day.
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Small Business Marketing
Websites, SEO and marketing for established small businesses. Based in Leppington, Sydney.