LinkedIn Ads
LinkedIn Ads management for B2B lead generation.
LinkedIn ad campaigns built for B2B — precise targeting by role, company and industry, managed to booked meetings.
What you get with LinkedIn Ads.
We plan and run LinkedIn ad campaigns for B2B businesses — targeting the exact roles, companies and industries you sell to, with creative and tracking built for lead generation rather than impressions. The right people, in front of the right message.
What's included
B2B targeting that reaches the right desk.
Precision targeting plus creative built to generate leads.
✓Precise B2B targeting
By job title, seniority, company size and industry — right down to named accounts.
✓Lead-gen creative & forms
Native lead forms and creative built to convert, not just get seen.
✓Conversion tracking
Tied to leads and pipeline so budget goes where it works.
✓Ongoing management & reporting
Plain-English updates on leads and cost per lead.
In detail
LinkedIn advertising for B2B businesses.
LinkedIn lets you put your message in front of decision-makers by job title, industry, company size and location. For businesses selling to other businesses, it's the most precise way to reach the people who sign off on purchases.
What we manage
Audience building, campaign objectives, ad formats (single image, document, video and lead gen forms), the LinkedIn Insight Tag and conversion tracking, retargeting, and ongoing optimisation based on cost per lead and lead quality.
Working alongside outbound
LinkedIn Ads works well with B2B outreach: prospects see your brand in their feed before and after they hear from you directly, which warms up otherwise cold conversations.
Who it suits
B2B service providers, consultants, professional firms and suppliers with a higher deal value — where one good client is worth the higher cost per click.
Why choose us
Why B2B businesses choose us for LinkedIn Ads.
LinkedIn clicks aren't cheap, so every campaign is built around lead quality, not volume.
✓Built around your ICP
Targeting by job title, industry and company size based on who actually buys from you.
✓Works with your outbound
Ads that warm up the same accounts your sales team or our outreach is contacting.
✓Lead quality reporting
We report on cost per qualified lead and pipeline, not just clicks and impressions.
✓Senior-led, no lock-in
Run by the people you meet, managed month-to-month.
Customer stories
Real work for real businesses.
What clients say
Don't take our word for it.
Small Business Marketing has really helped grow our business through our online presence, website development and online marketing. Our new website and marketing strategy have significantly increased our online sales and helped us reach more local businesses than ever before. The whole process was quick, easy and delivered on time, just as promised. Naman has been a great asset to our business and has played a big part in our recent growth. I highly recommend Small Business Marketing to anyone looking for help with their website and online marketing.
Pro Signs
Daniel Soldatic, Director
Working with Naman from Small Business Marketing has been a great experience. As a small business, having the right guidance and support is invaluable, and Naman has played an important role in helping us strengthen our online presence and develop our digital marketing strategy across our social media platforms. Naman brings a thoughtful, practical and solution based approach to our e-commerce brand. He is quick to share ideas, offer guidance and help us navigate the ever changing digital landscape. We value his commitment to supporting our business and would highly recommend Naman and Small Business Marketing to other businesses looking for reliable and responsive digital marketing support.
Solche
Albert Chan, Director
Questions
LinkedIn Ads FAQs.
Is LinkedIn worth it for a small business?
If you sell to other businesses, yes — nowhere else lets you target by role and company this precisely. For B2C it's usually the wrong fit, and we'll tell you so.
What budget does LinkedIn need?
LinkedIn clicks cost more than Google or Meta, so budgets typically start higher — but the leads are higher value. We set expectations based on your deal size and goals.
Is this B2B only?
Effectively, yes. LinkedIn is built for reaching people at work, so it's where our B2B clients see the best return.
How much do LinkedIn ads cost?
Clicks usually cost more than on Google or Meta, so LinkedIn suits businesses where a client is worth thousands rather than hundreds. We set a test budget based on your deal size.
What are LinkedIn lead gen forms?
Forms that open inside LinkedIn, pre-filled with the person's profile details. They make it easy to enquire without leaving the platform.
Can you target specific companies?
Yes. LinkedIn supports account-based targeting, so we can upload a list of companies you want to win and show ads to the right people within them.
Selling to businesses? Let's reach them.
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Small Business Marketing
Websites, SEO and marketing for established small businesses. Based in Leppington, Sydney.